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What we are doing

We work with ag retailers to improve management of our key soil, nutrient and crop-protection resources by keeping them on our cropland and out of our streams, rivers and lakes.

Why we are doing it

Ag retailers are key players in addressing nutrient runoff by ensuring their customers’ dollars stay on the field for crop nutrition, rather than running off into nearby waterways.


Our webinars present the latest nutrient management research and economic returns for ag retailer products and services that improve water quality.

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Ag retailer tools and resources

Learn more about the benefits of products and services your facility offers by downloading our free materials and accessing PARM’s interactive tools.

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Latest News

Crop Life Reports on PARM’s 2018 Ag Retailer Survey Results

June 5, 2019 12:08 PM

Ninety ag retail locations representing over 5.3 million acres in the Great Lakes and Upper Mississippi River Basins participated in PARM’s 2018 season products and services survey. Participants reduced an estimated 6.4 million pounds of total phosphorus, 1.2 million pounds of dissolved reactive phosphorus and 60 million pounds of total nitrogen. Get the details here.

Prevent Plant Options to Secure Your ROI

MAY 28, 2019 12:30 PM

Wisconsin State Farmer has issued a list of prevent planting options as many farmers are running out of time to get crops in by final planting dates. Get the details on four options to help you get the return you’re looking for. Read the full article.

USDA ERS Releases Ag Resources and Environmental Indicators Report

MAY 13, 2019 11:58 PM

the USDA’s Economic Research Service (ERS) released its latest Agricultural Resources and Environmental Indicators report. Here are some notable highlights:

  • By 2013, over 20% of planted corn, soybeans and rice acreage were farmed using VRT.
  • Conservation tillage is used on 70% of soybean acres, 40% of cotton, 65% of corn, and 67% of wheat.
  • US organic retail sales reached an estimated $49 billion in 2017. The number of certified organic operations in the US more than doubled between 2006 and 2016.
  • As of 2017, across the Nation, 55% of assessed rivers and streams; 71% of lakes; and 84% of bays and estuaries nationally have impaired water quality. Agriculture is the largest source of impairments in rivers and streams and the second-largest source in lakes and ponds.
  • In 2012, 35% of all cropland acres were in no-till and 3% were planted with a cover crop.

Read the full report here!

Unilever and PepsiCo Offer Cover Crop Incentives

MAY 10, 2019 2:09PM

Unilever and PepsiCo are offering Iowa farmers cash incentives for cover crops, a program managed by Sarah Carlson from Practical Farmers of Iowa. Unilever is offering $40/ac for up to 40 acres to those new to covers and $10/ac for up to 160 acres or 10% of acres farmed (whichever is larger) to existing users. With margins tight, farmers should take advantage of incentives for conservation, states Mike Jackson, member of Mahaska County Farm Bureau. Read more here.