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What we are doing

We work with ag retailers to improve management of our key soil, nutrient and crop-protection resources by keeping them on our cropland and out of our streams, rivers and lakes.

Why we are doing it

Ag retailers are key players in addressing nutrient runoff by ensuring their customers’ dollars stay on the field for crop nutrition, rather than running off into nearby waterways.


Our webinars present the latest nutrient management research and economic returns for ag retailer products and services that improve water quality.

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Ag retailer tools and resources

Learn more about the benefits of products and services your facility offers by downloading our free materials and accessing PARM’s interactive tools.

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Latest News

Learn about DATCP grant opportunities

June 30, 2020 8:50 am

Wisconsin farmers can learn about several grant opportunities available through the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) during a grant-writing webinar on Wednesday, July 15, starting at 1 p.m. Read more.

[Podcast] Tips for Planting into Heavy Cover Crops

June 26, 2020 8:45 am

If wet spring weather has kept you from being able to plant, you may end up planting green into heavy cover crops, according to Pennsylvania cover crop expert Steve Groff. Read more.

Resource for increasing conservation

June 25, 2020 8:30 am

A new resource is available to guide farmers and their partners in conservation on the road to success with the launch of the Producer-Led Group Roadmap: Finding Success in Farmer-Led Watershed Organizations.

The document is the result of a collaboration between the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), the Dairy Strong Sustainability Alliance (DSSA) and The Nature Conservancy. Read more.

New approaches to conservation: Practices like no-till and planting into green aim to improve soil health

June 24, 2020 9:00 am

A group of conservation-minded farmers in the Sheboygan River watershed held their third annual field day this month to explore innovative farming strategies.

The farmers, part of Sheboygan River Progressive Farmers, gathered along with other local farmers and supporters June 2 at the Joe Wagner Farm in Glenbeulah, Wis. Read more.

Tapping into your cover crop resources

June 23, 2020 8:56 am

From selecting the right cover crop variety to zeroing in on management practices, cover crops can be incredibly complex. However, to truly harness their full potential, it is essential to invest the time into learning more about them.

Here are a few resources worth tapping into to expand your cover crop knowledge. Read more.


June 23, 2020 8:50 am

Ag and environmental groups are using this week to bring awareness to pollinator health and the role pollinators play in the food system.

Lauren Lurkins is the Director of Environmental Policy at Illinois Farm Bureau. She tells Brownfield it is important to recognize the work farmers are doing to support pollinators. Read more.