After covering the ag retail market for 17 years, I think one of the most impressive character traits I’ve seen at most outlets is an unwavering positive spirit. More impressively, this has seemed to be the case when things were at their darkest.

Take the case of one MFA outlet I was visiting this past May as part of the Environmental Respect Awards competition. The Manager, Jim Gesling, was extremely happy that I was there to see the location in Centralia, MO. “Thank you so much for being here, and for recognizing the hard work of all our employees when it comes to environmentally stewardship,” said Gesling as he toured me around the facility. The entire time during my visit, this man was nothing but all smiles, beaming about the specialness of the outlet. Read more

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