Program Content
The learning environment consists of a mix of discussion, small group exercises, case study application, and debate and dialogue with experienced instructors and a network of colleagues.

Marketplace Trends and Competitive Positioning
This session will view the industry from a broad overview, laying the groundwork for the class to discuss industry disruptions, innovation and the implications to their businesses.

Thinking Strategically
A strategic mind-set is important in the daily operation of your business and in meeting long-term business goals. Learn how to use decision analysis tools in your operation.

Examining Profitability: Your Role and Impact
Financial statements provide valuable data for decision-making purposes. A profitability linkage model evaluates your company's position and performance within the industry.

Creating Value for your Customers
At the core of this session is an examination of what it takes to create value in the marketplace and differentiate your organization from the competition. An opportunity to spend time with Southwest producers is a part of the session.

Implementing Organizational Leadership Strategies
Your leadership skills impact your ability to motivate and influence team members and managers up the line. Learn how to thrive in environments with constant change.

Services Excellence and Blueprinting
Service Blueprinting is a versatile and practical technique used for service improvement and innovation. This technique allows you to clearly visualize your service processes and delivery from the customers’ point of view. The uniqueness of Service Blueprinting is the unrelenting focus on the customer as the center and foundation of your business towards service excellence.