Managing key accounts requires a diverse skill set—skills often more closely aligned with management than traditional sales. At this two-day seminar, you'll specifically address strategies for working with large-scale producers in the evolving agricultural marketplace. You'll explore complexities of working with growers and delve into the areas of strategic account planning, resource allocation, information analysis, and the use of sophisticated selling tools. Key Benefits At this seminar, you will: Establish a framework for handling key accounts. Create a plan for…

The focus of AgroExpo is to bring together the best in the ag industry to connect, discover, and innovate. Michigan’s leading agricultural companies and groups will be gathered in the same location as last year’s event – but wear your most comfortable boots, because the AgroExpo is bigger and has more to see than ever before.